We promote printers & papers that are FSC approved
green design
We can offer you tips on how to be more environmentally aware as it concerns your marketing projects through design and printing tips. Studio B can evaluate your materials not only from an ecological standpoint,but also to increase effectiveness and cost efficiency.
Below are just a few general ideas and suggestions, but we can offer exact solutions for your particular project and needs:
- Alternative type font or document size to increase legibility while decreasing page count or
document size- Getting multiple purposes out of one design piece
- Custom ordering sheet sizes to reduce or eliminate paper waste
- Downsizing or possibly eliminating bleeds for cost and paper savings
- Targeting the audience to maximinze effectiveness and purchasing targeted, current mailing lists
- PDF electronic proofing for both design and printing proofs; using digital photos
- Using recyced paper when possible; when using virgin paper, consider using FSC or SFI certified printers and papers
- Using non-petroleum based inks; fewer ink colors and possible less ink coverage
- For varnishing, try using aqueous varnishes rather than petroleum varnishes
- Designing electronic letterhead and other forms
It is a challenge to keep up with the latest developments in the field of eco-friendly design and print. Certifications have made this a bit easier. See our Links, Resources & Terminology section for more info.
And, we do practice what we preach. . .in the office we turn off any equipment not being used, unplug sometimes, use 100% recycled laser paper and keep used paper for printing draft copies or scratch paper; recycle bubble-wrap and popcorn that comes in shipping at the local shipping centers.
We recommend NEENAH Environment for many of our stationary and identity projects.
